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eCommerce products have become a popular choice in recent times. During the last decade, the business industry has seen the rise of eCommerce business all over the world. Since people are more into making their lives easier, these eCommerce sites have made their way into our portable devices successfully. Buying any product is just a click away. Now the question arises, what makes online shopping so much exciting and popular then? What is the hidden secret behind its success? Let’s take a look at some of the features of eCommerce websites that have made the popularity of this business growing.What Makes eCommerce Different?Well, there are a few features you should consider about eCommerce sites. First of all, it saves time and labor. Just a simple app does all the hard work for you. Plus, the products are displayed in such a manner that it’s very easy to surf and get the desired one. The categorization of products is user friendly. The products are updated regularly with the newest trendy items. Once you choose the product and make the payment online, you sit and wait for the home delivery. Some of the companies give the option for trial or return too. If you have any complaint or any queries regarding the eCommerce products, a team of dedicated customer care executives is always ready at your any help. All these features make an eCommerce business popular and successful unlike traditional business.How eCommerce Products Get On To the Display Generally, there are three stages of product display. eCommerce product photography is the first stage of this three. In this stage, products are photographed by professional photographers with proper lighting arrangements and setting. Next, those products are sent to professional image editing service providers. At this stage, many Photoshop techniques are applied to process the photos and categorize them under different types. Once the process is complete, in the third and final phase, edited images are sent to the eCommerce company to upload the photos on display. Each and every image of the products should come in a style where all the details should be clearly visible. Also, the attractiveness of the product should be consistent as well. The sell rate depends on the product outlook. Each product image should have the zooming option so that customers can have a close look at the product to check the finishing and details. The original color of the product should be clearly visible. It is unethical for the business if the color displayed on the site is faded, blur or poorly visible. Therefore, all these things should be clearly handled before displaying the pictures.What Image Editing Methods are Usually Applied?There are few category specific techniques in Photoshop that are used for eCommerce photography. There are products that are photographed against any background and needed to remove the background. Some products require the dummy doll to be removed. Similar designer products may need to change the color and sometimes some other products often need shadow retouching for an attractive look. Let us now look at some frequently used Photoshop technique for eCommerce image editing.Clipping PathThis is one of the primary techniques to crop a particular product and remove it from the background. Products are usually photographed on a white background. Sometimes, when in a rush or due to lack of arrangement, products are photographed against general background. Also, quite often, the lighting arrangement may not be appropriate or may not pop out as expected. In such cases, clipping path techniques are used for product background removal. This service varies based on the complexity level. From simple to super complex, different factors are considered to determine the level. For example, a simple T-shirt is very easy to clip, but a necklace designed with several wholes and curves will need more time and attention, which makes it a complex one.Neck Joint/Ghost MannequinIn order to retain the 3D shape of apparel products, neck joint service is a mandatory one that every eCommerce site. This service is also known as Ghost Mannequin service. Without this service, apparel products are really hard to put on display. Using this service makes it easy for the business to display the products. In this process, a dummy doll is used to photograph all types of attire. A close zoom-in photo of the neck side is taken as well. Once these photographs are sent to image editing studio, dummy doll is removed and the neck is joined by using Photoshop neck joint or ghost mannequin service.Color CorrectionMost of the time products come with few color combinations. eCommerce sites put every photo of the same design with different colors for customer’s convenience. Photoshop Color Correction techniques are great to change color of the same product. In this case, a single product photo is enough to change its color countless times. Every image of the same product in different color combination is displayed on the website shelf for the clients to choose from.Shadow ServiceIt often occurs that in product photography excessive shadow ruins the appeal of the photo. Similarly, few photos require a light touch of shadow to look more realistic. Photoshop shadow service is applied in such cases. The product looks more appealing and authentic. Usually, there are three different types of shadow service available- Reflect Shadow where glass or shiny products have delicate reflection so that the product looks more attractive, Product/Natural Shadow which brings the natural shadow under any product, and Drop shadow which is used for shedding shadows from different angles.These are the photo editing services that many service providers offer to eCommerce site. Without these services, it’ almost unimaginable to run an eCommerce business. Image editing service and eCommerce are intertwined. This B2B connection has developed a big industry of image editing providers. There are many reputed service providers giving uninterrupted service to thousands of eCommerce sites worldwide. we also provide any kind image post production service with 100% quality assured.

On why it is important to understand mass psychology and the psychological processes of cognition for any successful advertising endeavor…Advertising has been a form of glorifying or gaining publicity for goods and merchandise since very early times. In fact, advertising has been around as an informal concept since the beginning of civilizations and former methods were oral advertising or claiming the benefits of products verbally when merchants sold goods to people directly on the streets. However with the advent of paper and writing, advertising took a more formal shape.Egyptians and Ancient Greeks used the papyrus for advertising and rock painting was also used. Advertising in English in magazines as we know today dates back to the end of the 17th century and newspaper advertising in America began during the first part of the 18th century with advertisements for estates. With the growth of mass media and different forms and avenues of communication like radio, TV, newspapers, magazines, and of course the internet in the 20th century, advertising started becoming an important aspect for commercialization of products. People started understanding the potential of advertisements and it became a business with the establishment of advertising agencies with the first advertising agency in US opened in 1841.With advertising becoming a business in itself, the methods of using advertisements became even more formalized, controlled and systematic and the advertisements for products started appearing as newspaper ads, on billboards, hoardings, as handbills, leaflets, on magazines, newspapers, on TV and radio as commercials and more recently on the internet. Web advertising is now a very powerful means to take the message across to the customers. However to actually appeal to customers, advertising will have to work in accordance with the principles of psychology and sociology. Thus an advertiser or an advertising professional will also have to be a sociologist and a psychologist to really have an impact on the minds of consumers.The principles of advertising are largely based on cognitive psychology and the psychological processes of attention, perception, association and memory to bring out the complete impact or uses of a product or ‘brand’. Any advertisement will have to first focus on the attention that it is able to capture of the consumers. Strong messages, strong visuals and glaring colors are sometimes used on hoardings and billboards. For commercials, attention catching clothes and attractive models are sometimes used.Once the attention is drawn with the colors and the sounds or words, the focus is on retaining consumer interests by using ‘association’. Themes or products which a particular segment of customers could associate with are used thus for baby food, mothers and babies are featured so association would have more to do with relevance or context of the advertisement. Certain colors also have associative value and certain brands and companies use a specific color to promote their products. For example easygroup uses orange and Vodafone uses red as standard color for all advertising. The company logo or symbol is also a part of developing a brand and helps in giving identity to a brand and has a strong associative value.The association should be such that it not only serves the purpose of quick understanding and perception of the consumers but is also retained in their memory for a long time. Thus memory or retention is an important aspect of the psychology of advertising as only an advertisement that consumers can easily remember for a long time for its novelty or use of words, colors and figures will be the most effective.The development of a ‘brand’ is just as effective because a brand helps in driving attention, in developing association (for example, we associate Coke or Pepsi with youth, celebration and a soft drink popular for all occasions) and in memory or retention of any image associated with a service or product. So branding is vital in advertisements as brands help in giving a name and distinct identity of a product. So a Gucci bag or a Sony camera is known for the brand rather than the product.A brand is recognized in terms of its name, its quality and its reputation with advertisements these days highlighting the uniqueness of brands. For example, HSBC recent advertisements across airports around the world, focus on the differing points of view and different likes and preferences of people across cultures. So when you see such advertisements showing two different perspectives for the same thing, you know this is HSBC. Certain brands develop taglines or motto that sets the brand apart and gives it a distinct character.You might have wondered why models look lifeless on fashion shows. Fashion shows are usually arranged for designer brands selling clothes and accessories and usually these fashion shows try to accentuate the clothes and that is why the models tend to be rather ‘expressionless’. Although these fashion shows project the clothes sans the emoting, in case of commercials, expressions are widely used because through visual medium, emotions have to be transported through the screen to the consumers to create an effect. Putting across a message through a medium is a challenge and advertisers use emotions widely to help people retain the message that describes the product.Whatever it is, the mantra is to create an impact and have a lasting effect on the minds of the consumers. The message of the product, the motto of the brand and the mind of the consumer, these are the three Ms that are important in advertising.However it is important to understand that advertising will have to be different for different media. Radio ads should focus on the strength of sounds and words; internet ads will focus on visuals and colors; newspaper ads will focus on space and the theme; and TV ads would focus more on the emotions and the context used. Using motion, capitalized letters, contrasting colors etc are all important and in order to draw attention to the product, some form of highlighting of the product is also done.How does all this affect the masses, the consumers who will actually buy the product? Apart from the attention drawing process, the retention producing sounds and words that help memory and the associative value of the products and the advertisements, there is another factor namely necessity of the consumer. Advertising is not just enough, as a customer is driven to buy a product largely considering the necessity, quality, features and price of the product.If a company solely focuses on the physical aspects of any product, like say – an Apple iPhone looks good on the table, then it’s probably not the best method to have an impact on the market. The features are as important as the price. Then of course, the ‘hype’ that triggers a certain mass psychology in a certain way so people sometimes queue up for newly released products. But trying to tap in on mass psychology or a kind of hype or hysteria for a product is only a short term advertising strategy. The longer term establishment of a product is through real quality, usability and price and all companies should emphasize on these ultimately.Competition may have a lot to do with the type of advertising used by companies, so the weaknesses of other similar products by other companies are highlighted subtly although this may not always have a positive impact on the mind of the customer. Usually most products advertised as unique and not even remotely similar to other products can have a positive effect and can effectively generate hype and consumer curiosity. Focusing on the unique and highlighting the dissimilarity and novelty of a product in a way that attracts curiosity is a certain method to improve popularity of a product, so this gives consumers the reason to know more and they will enter the shops to enquire about the product. Although celebrities are largely used in advertisements to endorse products or promote a brand, the celebrity culture affects only the youth strongly so the entire value of celebrity advertising may be a bit overrated. This will require a separate discussion on celebrity culture.The final goal of all advertisers and promoters is to ensure that products and services sell and to increase sales and potential consumer interest creating curiosity is a first short term step while introducing a new product into the market. Retaining customer interest is a different ballgame and requires reputation of the brand, product quality, right pricing and continued high quality advertising to ultimately ensure success of the product.